We help brands & businesses bridge people, culture, and the world in unique ways
this is what we do

We design custom Typefaces,
build engaging Communication,
and craft compelling Strategy
for holistic brand experiences.

we also like music
creative team + advisory
Anand Naorem
Co-founder & Creative Director

A graphic designer, typographer, and typeface designer, Naorem has over 20 years of experience in creating brand identity, editorial and typeface design. Naorem’s work has been commissioned by clients including Dorling Kindersley, The British Council Library, Picador, Harper Collins, National Geographic Channel, Microsoft, Alliance Francaise, Nestle, Google, The World Institute of Slowness (Norway), World Policy Journal (USA), and Pebble Road (Singapore). He is a graduate of the National Institute of Design, India, and has attended the Type@Cooper program at the Cooper Union, New York City. Naorem is also a visiting faculty of Communication design at the National Institute of Design.

Anand Naorem
Co-founder & Creative Director
Neelakash Kshetrimayum
Co-founder & Creative Director

Neelakash is a typeface and graphic designer who has worked with some of the world’s best-known companies — Adobe, Google, Microsoft, Monotype, and Virgin comics to name a few. He has developed typefaces for Indian scripts working in close collaboration with Fiona Ross and John Hudson. His work centres around identity, culture, and multi-script typeface design. He studied graphic design at the National Institute of Design, India and has a Master’s degree in typeface design from the University of Reading, United Kingdom.

Neelakash Kshetrimayum
Co-founder & Creative Director
Sidharth Loyal
Co-founder & Managing Director

Sidharth has worked on some of the most recognisable brands in the world, including Budweiser, IndiGo Airlines, Royal Enfield Motorcycles Nike, Airbnb, Audi, Hyundai, Chevrolet, Kia Motors, Make-In-India (a Govt of India global initiative) Oberoi Hotels, FabIndia, Dalmia Cement, Cairn Energy and Mondelez. He believes that today commerce is at the intersection of design, technology and socio-cultural impact; resulting in corporations reconfiguring their purpose to help make the world a better place. Till 2018, he was Managing Director, Wieden+Kennedy, India and prior to that he held leadership roles across Australia and Singapore. In 2018, Sid also made the prestigious Campaign Magazine A-List as one of India’s top advertising and marketing professionals.

Sidharth Loyal
Co-founder & Managing Director
Allan Lyngdoh
Producer & Director, Unheard

Allan is a musician who in the past has worked & organised live events, curated talents, ran a music blog and played in numerous bands. He has an eclectic taste and uncanny knack of discovering talent & music. Allan runs Unheard Music for BNT.

Allan Lyngdoh
Producer & Director, Unheard
Malavika Sharma
Copy & Content Partner

Malavika is a creative octopus with over 10 years of experience in advertising, journalism, and brand-building. She started her career as a financial journalist with Bloomberg L.P., which gave her strong writing skills, a head for business, and a lot of frequent flier miles. More recently, Malavika has worked in the advertising industry, helping give brands like IndiGo, Fabindia, Royal Enfield, Pepsico, and Nestle a fresh voice. She has a Bachelor's degree in journalism from the University of Delhi, India, and a post-graduate diploma in journalism from the Indian Institute of Mass Communication.

Malavika Sharma
Copy & Content Partner
Devika Dwarkadas
Art & Design Partner

A graduate of the National Institute of Design, Devika worked in the publishing industry for several years. Working closely with writers, editors and designers, she helped create visually rich content in digital and print media for multiple audiences. She went on to train as a user experience designer at General Assembly in San Francisco, where she advanced her understanding of information architecture, content strategy and user research. This blend of Editorial and User Experience Design has helped Devika combine a holistic systems-level thinking with incisive storytelling instincts. She is interested in creating a highly effective, truly immersive experience around the way users interact with content.

Devika Dwarkadas
Art & Design Partner
Biju Naorem
Graphic Designer

Biju started his career as a graphic designer while training with Tehelka, a news magazine. He later worked as a designer with an annual ideas event THINK, hosted by the publication. He has keen interest in photography and motor sports.

Biju Naorem
Graphic Designer
Roger Black
Adviser

Roger Black is known for staying slightly ahead of societal and technological changes. A publication designer at Rolling Stone in the 70s and The New York Times in the 80s, he was an early adapter of “desktop publishing,” with Smart. In the mid-90s, he led the design of innovative content-rich web sites such as MSNBC.com and @Home. Some of his early thinking about the Internet was reflected in a book, “Web Sites that Work” (Macmillan. 1996). While responsible for the design of a number of major web sites, including Bloomberg.com, Black keeps a hand in the “old” media, with the current design of the Washington Post newspaper—as well as its web site. In Asia he art directed a group of magazines in Hong Kong, the Tatlers, and launched another. He is a partner in the Font Bureau, founded in 1989. He is a director of Type Network, which was launched in 2016. Roger is the editor of TYPE, a print magazine and website for fonts, typography, calligraphy, sign painting — letterforms of all kinds.

Roger Black
Adviser
Fiona Ross
Adviser

Fiona Ross specializes in type design and typography principally for South Asian, Arabic and Thai writing systems, having a background in languages with a PhD in Indian Palaeography (SOAS, London University). She works as a consultant, type designer, author, and lecturer; her recent design work has been in collaboration with Tim Holloway, John Hudson and Neelakash Kshetrimayum for clients such as Ananda Bazar Patrika, Adobe, Google, Microsoft, Monotype and with Harvard University Press for the Murty Classical Library of India project. Fiona is a part-time member of staff of the Department of Typography and Graphic Communication at the University of Reading (UK), where she is Professor in Type Design and Curator of the Department's Non-Latin Type Collection. In 2014 Fiona received the SoTA Typography Award and in 2018 the TDC Medal.She is currently running a Leverhulme-funded research project ‘Women in type’ at the University of Reading.

Fiona Ross
Adviser
Chris Foster
Adviser

Chris Foster is Founder/CEO of FosterEquity, an early stage investor in companies focused on new media, blockchain, and societal innovation. For the previous 20 years Chris has been in senior leadership roles at global advertising companies at the cutting edge of creativity and media. A multiple award-winner at the Cannes Lions International Festival of Creativity, Chris was most recently President of Y&R Asia based in Singapore. At Publicis Groupe he was President of Global Clients, leading collaboration across creative, digital, media, commerce, and consulting, and leader of the Groupe’s forum for strategic thinking, operational improvement, and accelerating growth. His roles at Saatchi & Saatchi included Global COO, CEO of AsiaPacific and Greater China, CEO of Fallon USA, Head of Procter & Gamble Business, and leader of a global team of 400 people on Tide. Chris has a record for sustainable growth across clients, agencies and markets, principally across the USA and Asia.

Chris Foster
Adviser
typeface + brand + strategy
Typeface Design
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Frijky
/
BNT
A progressive family of Latin and Bengali typefaces
Typeface Design
Frijky
Branding
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The World Institute of Slowness
/
TWIOS
Brand identity development for The World Institute of Slowness, a think-tank in Norway
Branding
The World Institute of Slowness
Typeface Design
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Estelle Display
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BNT
An extreme contrast display typeface inspired by the French-modern type styles
Typeface Design
Estelle Display
Brand Identity
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Shergill-Sundaram Arts Foundation
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SSAF
Brand identity design for an arts foundation
Brand Identity
Shergill-Sundaram Arts Foundation
Brand Identity
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Connections
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Connections FZE
Brand Identity design for a human resource company in Dubai
Brand Identity
Connections
Typeface Design
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Izuji Fatface
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BNT
Inspired by the ‘Fat face’ type style developed during the rise of advertising in the early 19th century, Izuji is an inflated, hyper-bold, high-contrast display typeface.
Typeface Design
Izuji Fatface
Event Branding
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Girl Gaze
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Creative Black Country
Event branding and design for a contemporary photography exhibition in UK and India
Event Branding
Girl Gaze
Typeface Design
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Sarkar Bengali
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Tiro Typeworks
A low-contrast typeface in a contemporary style for print and screen
Typeface Design
Sarkar Bengali
Typeface design
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Myriad Bengali
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Adobe
Companion Bengali typeface for the Myriad family
Typeface design
Myriad Bengali
Typeface Design
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Milieu Sans
/
BNT
A high-contrast sans serif typeface for display and short continuous text settings
Typeface Design
Milieu Sans
Brand Identity
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The Yellow Jacket Company
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Connections FZE
Brand identity design for a travel company in Dubai
Brand Identity
The Yellow Jacket Company
Brand Identity
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Pebble Road
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Pebble Road
Brand identity design for a UX firm in Singapore
Brand Identity
Pebble Road
Typeface Design
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Adobe Bengali
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Adobe
A type family designed to harmonize with Adobe’s other Brahmic fonts
Typeface Design
Adobe Bengali
Publication Design
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Tehelka Magazine
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Anant Media
Re-design of one of India's leading weekly news magazine
Publication Design
Tehelka Magazine
Publication Design
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Daily World
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Daily World
Design and development of a daily newspaper published in Chandigarh targeted at Indian living overseas
Publication Design
Daily World
Event Branding
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THINK
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Tehelka
Branding and event design for an annual ideas event
Event Branding
THINK
Brand Identity
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Open Doors
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Connections FZE
Brand identity design for a wellness company in Dubai
Brand Identity
Open Doors
Typeface Design
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Fragilis Display
/
BNT
A contemporary, high-contrast display typeface
Typeface Design
Fragilis Display
Typeface Design
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Letra Grotesk
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BNT
A modern, functional sans serif typeface family
Typeface Design
Letra Grotesk
Branding
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Serendipity Arts Festival
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Serendipity Arts Trust
Brand identity for an annual multi-disciplinary arts festival
Branding
Serendipity Arts Festival
Clients
We are proud to have worked with some of the world’s most recognised brands.
So much music goes unheard.

We're here to make it heard.

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