A newly-introduced beverage brand that contains no artificial sweeteners, calories, or bad vibes, Shunya was looking for a summer campaign across Digital + ATL and In-store  that would create an identity for the brand and help drive awareness + sales.

We created Drink the Summer, a campaign that evokes the warm joy of summer and the nostalgia of summertime memories. With beautifully-shot imagery and crisp copy, the campaign stood out against the clutter of bright acid tones and loud jingles adopted by other beverage brands. We also helped Shunya create a property called #WithLoveFromShunya, which helped the brand gain organic goodwill during the second wave of the pandemic.