iLiv is a modern, high-tech water system that unlike traditional water purification devices, saves and reuses every last bit of water, without any additional equipment. iLiv uses ultrafiltration and reverse osmosis to rid your water of toxins and pollutants and helps in increasing alkalinity.

We created a new brand strategy supported by a fresh visual language that focused on the advantages of 'Balanced Water' and less on the technology behind it and we also steered away from the category clichés of instilling fear in the customer re: impure water. The new visual identity system helped establish consistency in brand voice, communication and aided in increasing sales.