@ ATypI Tokyo

Our Creative Director Neel was one of the speakers at ATypI, Tokyo

watch presentation Ò
@ Adfest Thailand

Our Managing Director Sid was one of the speakers at Adfest, Thailand

@ Typographics NYC

Our Creative Directors Andy and Neel were speakers at Typographics, NYC

watch presentation Ò


Hello and welcome to Brand New Type, a creative company embedded in socio-cultural values where everything thing we do has a unique sense of purpose and direction; all the way from typeface design to creating brand experiences.

BNT envisages a world where everyone can (and should) have access to their own custom typeface(s), unique to their identity and individuality.

The BNT logotype is set in BNT Blunt typeface which is inspired by Johannes Gutenberg’s typeface developed in 1455 and used in the first book ever printed with movable type.

Based on the traditional letter construction of Gutenberg’s typeface, BNT Blunt is built to reflect BNT’s values — unique, contextual, bold and grounded.

We believe there is a lot we can do together. 

let's talkÒ


Anand Naorem

Co-founder & Creative Director

A graphic designer, typographer and typeface designer, Naorem has worked for over 20 years in the area of brand identity, editorial, and typeface design. He has been commissioned by prestigious clients including Dorling Kindersley, The British Council Library, Picador, Harper Collins, National Geographic Channel, Microsoft, Alliance Française, Nestle, Pebble Road (Singapore), I Wish World (UK), Creative Black Country (UK), World Policy Journal (USA), Google, and The World Institute of Slowness (Norway). A graduate of the National Institute of Design, India, Naorem attended Type@Cooper program at the Cooper Union, New York City.

Neelakash Kshetrimayum

Co-founder & Creative Director

A typeface and graphic designer, Neelakash has worked with some of the leading companies in the world — Adobe, Google, Microsoft, Monotype, Tiro Typeworks, Dalton Maag, Virgin Comics. He studied Graphic Design at the National Institute of Design, India and received a Masters in Typeface Design from the University of Reading, United Kingdom. He has developed typefaces for Indian scripts, working in close collaboration with Fiona Ross and John Hudson. His work centres around identity, culture, and multi-script typeface design.

sidharth loyal

Co-founder & Managing Director

Sidharth has worked on some of the most recognisable brands in the world that include AB-InBev (Budweiser), Nike, Airbnb, Audi, Hyundai, Chevrolet, Kia Motors, Make-In-India (a Govt.of India initiative) Oberoi Hotels, FabIndia, Dalmia Cement, Cairn Energy, Mondelez, IndiGo Airlines and Royal Enfield Motorcycles amongst others. He believes that today commerce is at the intersection of design, technology and socio-cultural impact; resulting in corporations reconfiguring their purpose to help make the world a better place and propounds the need for marketing to also start reconfiguring itself.


Typeface Development

We develop typefaces for specific needs and purpose – be it a custom typeface for a brand that embodies its personality giving it a distinct look and appeal or text and display fonts for publications to improve their readability and typographic expressions. We specialise in developing multi-script typefaces to address the growing need for a truly globalised world.

creative engagement

We design and create engaging product + brand + digital experiences across platforms [ATL + BTL] and ensure that you get a compelling voice that is heard, remembered and interacted with.


We help add the rigour through our brand / creative strategy practice based on an outsourced CMO model; helping clients have more upstream conversations, adding depth and meaning to performance led marketing.

BNT school

We are invested in democratising the world of type & typography through research, workshops and outreach and so, coming soon is our brand new type of school in Goa.

This school will be a creative collaborative space where students and the design community can study, learn and attend fixed format type workshops by some of the best visiting faculties across the world.

Currently we are conducting immersive workshop sessions for students, the creative and marketing community, and have been invited to present our philosophy and approach across multiple national and international platforms including most recently at ATypI, Typographics and Typo Day.

To know more, please drop us a line



We work with clients and businesses across categories. Our core team has collectively worked on some of the world’s most recognisable and leading brands

join us

We are always looking for good, interesting and friendly people to work with. At this stage of our growth, we need:

ÒTypeface designer who can work on design projects independently and in coordination with the Creative Directors (Fluency in GlyphsApp/ Robofont is a must and knowledge of Python, OpenType features preferred)

ÒCopywriter who can articulate ideas by putting good use to the English language, creatively of course. (Good presentation skills are a must)

ÒAccount manager who can hustle with the bustle of work. (Having a Point-of-view on the work and ensuring operational efficiency is a must)

If you think you are the right person send us your resume and portfolio.


say hello!

We believe there is a lot we can do together. So, do drop us a line at
and one of us will get back to you.