ABP Network is a News Media company with its presence in the Television and Digital Media in multiple Indian languages, with a prominent footprint in India and abroad. The Network also has a considerable presence on digital platforms with news websites in Hindi, Marathi, Bangla, Gujarati, Punjabi.
As part of the rebranding exercise carried out by Saffron Brand Consultants, BNT developed the word marks and taglines of the network's new logos in consultation with Indian script expert Dr. Fiona Ross, for all regional languages considering 3 principal criteria – Styling: that is suitable for the context and coheres across all scripts, showcasing the character of each region. Readability: that is optimal at all sizes and speaks to all generations of readers. Quality: that accords with ABP’s high typographic standards and offers designs unique to ABP.