THINK was designed to be India’s most unique, though-provoking and egalitarian platform for ideas from across the globe bringing together brilliant, cutting-edge minds from an unprecedented range of disciplines — Science, Technology, Medicine, Politics, Business, Media, Religion, Sports, People’s movements, and the Arts. In its most fundamental sense, THINK celebrates the power of thought and ideas as the central driving force of every society.

The primary objective of the branding exercise was to establish a visual identity that has 'Indian-ess' and strong global appeal. The festival mascot inspired by the quintessential 'Indian bird' crow was developed for unique brand positioning and narrative. This unique positioning was extended to the festival visual identity system, communication strategy, event design, merchandise and various promotional collateral.