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Brand Strategy and Campaign for Jaquar & Artize
Crescent Communication
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2019
Brand Strategy
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Communication Design
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Brand Strategy and Campaign for Jaquar & Artize
Crescent Communication
Project Overview

Jaquar is one of the fastest growing bath brands in the world with presence in over 45 + countries across Europe, Middle East, Asia- Pacific, Africa and the SAARC region.

The project started with re-looking at the Jaquar Group's positioning followed by the visual identity redesign of its main brands. The campaign strategy revolved around making bathroom products and accessories a lifestyle product that is aspirational and appealing to a younger generation.

[Campaign yet to be released]
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